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Profilo Telra Integrates ViXS Video Processor in its New Wireless LCD Television



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BERLIN—(BUSINESS WIRE)—Sept. 2, 2005— ViXS Systems, the leading developer of video processing and wireless chipsets, today announced that Profilo Telra Electronics Inc. has incorporated ViXS' WaveTV(TM) Reference Platform and Matrix II WLAN to offer the company's first fully integrated wireless LCD and PDP televisions. The Profilo LCD-WiTVs and PDP-WiTVs, soon to be available through European electronics retailers, feature integrated 802.11 receivers and allow consumers to wirelessly stream video to display devices throughout the home. By incorporating ViXS' technology, Profilo's wireless televisions feature high-quality video processing and extended WLAN capabilities to ensure consumers are always able to receive DVD-quality video distributed throughout the home.

Both ViXS (Hall 26A, Booth 108) and Profilo (Hall 23A, Booth 108) will showcase several wireless TV products in their booths during the 2005 IFA Electronics Show, September 2-7 in Berlin.

Profilo's Wi-TV products are based upon the ViXS WaveTV Reference Design featuring the ViXS Matrix II 802.11a/b/g integrated circuit and the XCode II-L video processor. WaveTV's low component count and small form factor represent the industry's lowest cost and highest performance wireless television reference platform. WaveTV also incorporates ViXS' VQoS(TM) technologies to deliver reliable, jitter-free, DVD-quality video throughout a large home.

"While 802.11 technology has been around for years, it is only recently that new video processing capabilities have made 802.11 suitable for distributing guaranteed high quality video," said Profilo CTO, Cem Errol. "Our WiTV Product Range has extended this capability even further with the ability to wirelessly distribute video content with guaranteed quality. Consumers can now play their favorite movie on a living room DVD player or set-top box and send it to our 802.11-enabled LCD-TVs anywhere in the home. ViXS' WaveTV Reference Design has made it possible for Profilo to pioneer this market and fulfill the growing consumer demand for wireless video."

The video electronics industry is rapidly developing TFT-LCD-TVs that combine reception and playback without the clutter and physical restriction of cables. Profilo's LCD-WiTVs and PDP-WiTVs are designed to capitalize on consumer demand for more freedom and versatility and are the first of several wireless video products the company will introduce in 2005 and 2006.

ViXS' XCode II-L and Matrix II integrated circuits enhance Profilo's product differentiation by using just two highly integrated chips to guarantee increased performance while offering a very cost effective solution. The XCode II provides transport stream (TS) interfaces for a seamless connection to off-the-shelf MPEG decoders. In addition, Matrix II's max-ratio combining, enhanced error correction, and enhanced signal detection are used to increase the overall performance of the wireless video network. When applied in conjunction with ViXS' XCode II video network processor and ViXS VQoS technology, WaveTV provides a full end-to-end wireless video solution.

"Profilo has taken a major step ahead of many television manufacturers with the introduction of their new wireless LCD and PDP televisions," said Shawn Saleem, vice president of marketing at ViXS Systems. "Their clever product design reflects Profilo's leadership in a growing wave to introduce LCD and plasma TVs that give consumers full wireless video coverage throughout the home. We're very pleased that ViXS' WaveTV Reference Design has become an important part of this new wave, and we're proud to work with Profilo in bringing wireless TVs to the mass consumer market."

About Profilo

Profilo Telra is a part of the Profilo Group, is one of the largest industrial groups in Turkey, employing more than 6,000 workers with $2 billion in annual revenue. Profilo Telra, the group's electronic goods manufacturer, was established in 1972 as a small electronic goods manufacturing plant. Today, it is one of the leading OEM CTV producers in Europe.

Active in the manufacture of electronic equipment and a leader in Turkey's consumer electronics sector, Profilo Telra began operations in 1972 producing black-and-white TV sets. With 2,000 employees, not only did Telra continue its business venture by producing TV sets, but it soon made an impact on the market with continuously developing technologies and its principle of bringing this technology to consumers at maximum quality and under the best terms. Today, Profilo Telra has an annual production capacity of 5,000,000 TV sets such as CRT TV, LCD TV, Plasma TV, DLP TV, and an additional capacity of more than 1,000,000 units of DVD, digital satellite & terrestrial Receivers, Cash Registers with complete and fully integrated production equipment.

Profilo Telra creates its own electronic, mechanical and cosmetic designs. At the same time following an uninterrupted course of research and development targeting the future, Profilo Telra's priority is quality in production and management. The company received an ISO 9001 certificate in 1993.

The export of Profilo Telra products is handled by Proeks Foreign Trade Co. Profilo Telra exports 80% of its production, providing a continuous flow of exports to foreign markets.

For more information visit www.profilo-telra.com.tr.

About ViXS Systems

ViXS Systems has developed a unique semiconductor chipset and software solution with unprecedented capabilities for distributing broadcast-quality video across local IP-based wired and wireless networks. These products provide manufacturers of consumer electronics, personal computers, and set-top boxes with a proven technology that operates with standards-based local networks. ViXS components offer full support for HDTV, DVD, satellite or cable broadcasts and deliver uninterrupted, full Quality of Service video for consumer entertainment, personal computing applications, and multimedia gateways. Founded in January 2001, the company is headquartered in Toronto, Ontario and has filed over 60 patents to date. For further information, please visit www.vixs.com



Contact:
ViXS Systems Inc.
Ciricia Proulx, 650-380-6565
Email Contact
    or
Profilo Telra
Arnoux Desurmont
Email Contact

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